SECTIONS: Ratings, Sweeps

November 2007 Sweeps Ratings Results: Sunday, November 18

CBS and Fox Lead Four-Way Race

Cold Case

All of the broadcast networks save The CW tried their darnedest on Sunday to be Number One. The neck-and-neck ratings ultimately produced only two winners, however, CBS for most total viewers and Fox for most viewers aged 18 to 49.

8pm: The last fifteen minutes of NBC’s Football Night in America and the first forty-five minutes of Sunday Night Football led at 8pm with 12.59 million viewers and a 4.6 rating/11 share combined. CBS’s The Amazing Race (12.5m, 3.8/9) was a hair behind, followed by the first hour of ABC’s 2007 American Music Awards broadcast (11.19m, 4.3/11) at third, Fox’s sitcom pairing of the 18th-season finale of The Simpsons (10.56m, 5.3/13) and a new installment of King of the Hill (9.12m, 4.3/10) at fourth, and The CW’s Life Is Wild (1.39m, 0.5/1) last.

9pm: Football on NBC remained ahead of the competition in total viewership in the next hour (14.05m, 5.5/13), with CBS’ Cold Case (13.9m, 3.2/8) and the second hour of ABC’s awards show (12.95m, 5.3/12) right behind it. The Fox sitcoms Family Guy (10.53m, 5.4/12) and American Dad (8.12m, 4.0/9) ranked fourth.

10pm: In the next hour, CBS moved to the front in total audience, thanks to Shark (12.96m, 2.9/7). But, the final hour of the American Music Awards on ABC proved the strongest draw among adults aged 18 to 49 (11.29m, 4.8/13). Meanwhile, a third hour of football on NBC managed 10.48 million viewers and a 4.4/12 for last place in overall audience but second place in the 18–49 demographic.

Overall: The night was divided on a couple of levels. CBS had the most viewers overall (13.48m, 3.3/8), but Fox led in viewers aged 18 to 49 (11.61m, 5.3/13). On the other hand, ABC (10.65m, 4.2/10) and NBC (10.88m, 4.2/10) tied for the second largest number of viewers aged 18 to 49, although NBC had just a smidgen more total viewers. In fifth place, The CW had a paltry 1.32 million viewers and a nearly irrelevant 0.5/1.


DATA EXPLANATION: In the households figure 6.4/11, 6.4 is the household RATING that indicates what average percentage of U.S. households tuned into a particular show (6.4%), while 11 is the household SHARE that refers to what average percentage of televisions in use were tuned into a particular show (11%).

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Chandra Williams

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